Ask these questions before building a website

1. Who are my most valuable customers and what do they really want?
2. How do customers encounter my brand and how can I use technology to improve their experience?
3. How can I turn this insight into business rules that create superior experiences for my customers and value for my business?
4. How do I collect, store and interpret this data to keep making customer interactions more personal and the business more profitable?
5. How can I design and build channels that create the best possible customer experience?
6. How do I communicate my proposition to customers and keep driving them back for more?
7. How can I use interactive tools to better train and support the staff that directly sell to and service my customers?
8. How do I make sure that there's a clear return on my investment and that my organization is set up for success?
9. How do I measure success and constantly improve the way I target, offer, sell and service my customers?