Read Before Hiring A Copywriter

Here are some pointers to keep in mind when hiring freelance copywriters:

Identify Your Needs
Before you even begin searching for freelance copywriters, you should have a clear picture of what you need. You’ll want to create a detailed job description that defines the parameters of your project and your expectations.

Find the Right Specialist
As in most professions, freelance copywriters often have specialties. Some excel at writing websites and sales brochures while others are experts at writing technical manuals and PowerPoint presentations. Determine what skills are required to complete your job, and then find someone with proven experience in that type of writing.

Ask to See Samples
Most freelance copywriters will be delighted to show you samples of their work. Many writers even post them right online at their websites. Look at the work of the writers you’re considering and select someone with a writing style that suits your needs.

Ask for References
Many freelance copywriters can provide you with letters of recommendation or testimonials from clients regarding the quality of their work. You can also ask for a list of references to call yourself.

Get a Quote
You should know up front what you’re getting into. Some freelance copywriters will quote an hourly rate. Others will give you a project quote. Be sure you get the quote in writing and clearly define what the quote includes. One sticking point is often rewrites. Ask the copywriter how she/he handles revisions. Be sure to let the copywriter know if this is a one-time-only deal or if this project could be the start of a long-term relationship with regular work. Freelance copywriters often give price breaks to regular customers.

Clarify the Style of Copy You Need
Consider your audience. Who will ultimately be reading the copy? Is it a layperson or someone with a high level of expertise? What media are you using? For example, website copy is usually written in a friendly, conversational tone while technical manuals use more sophisticated language that presume the reader already has a solid knowledge base.

Explain Your Objectives
What is it you want prospects to ultimately do after reading your copy? Do you want them to just have a better understanding of your product, or do you want them to click on the “Buy Now” button? Be sure to clue your writer into your marketing strategy.

Set a Deadline
Establish a timeline for your project. If it’s a complicated job, break it into pieces, each with its own deadline. If the deadline you set is absolutely inflexible for whatever reason, be sure you communicate that to the copywriter up front. Be advised that many freelance copywriters will charge extra for rush jobs.

Ask for an Outline
If your project is long or complicated, ask the copywriter to provide an outline or to share with you some of the rough drafts. This way you can be sure the writer is on the right track and prevent major errors from being made.

Give Good Feedback
Expect that the first draft of copy you receive will not be 100% perfect. There’s always going to be some give and take between the writer and client. Hopefully, if you’ve selected the right person and clearly defined the project, the revisions will be relatively minor. Take a look at the writer’s first draft and clearly explain what areas you think need more work and why. Good copywriters know how to keep their ego out of the process and should accept your suggestions as constructive criticism aimed at making the final product the best it can be.

Respect the Writer’s Experience
Most professional copywriters really do know their stuff. Get the most for your money by listening to their suggestions and giving careful consideration to their ideas.