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New Tech Puts Online Ad Measures to Test
New Web techniques throw into question long-standing yardstick for gauging ad displays. Feb. 9, 2007
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Time-wise, Internet is now TV's equal. Since the dawn of the medium in the 1950s, big media has had a stranglehold over what you watch on your TV. However, that's all about to change. A perfect storm is brewing. A-la-carte programming, branded entertainment and peer-created content are all coming to your TV in glorious high definition - all brought to you by the letters IPTV. Feb 1, 2006
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BLOG - How technology is changing PR and Marketing - Steve Rubel, Author
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